How did Scott Dunn use Infinity to optimise activity, drive more sales, and nail their attribution?

Find out how

80%

Increase in tracked call volumes

53%

Increase in digitally
tracked US bookings

48%

Increase in global conversion rate

Contents

Scott Dunn is a luxury tour operator specialising in ski, catered villa, family, and tailor-made holidays that was founded in 1986. They have repeatedly been voted Favourite Specialist Tour Operator by the readers of Condé Nast Traveller, and have offices open in the UK, US, and Singapore.

Leveraging the luxury of rich and accurate data to drive better decision-making around campaign and budget optimisation.

Being a luxury travel operator, Scott Dunn’s specialist team have a high conversion rate on their phone calls, so they wanted to know what led to them in order to generate more. Also, as part of a global expansion, Scott Dunn needed a clear picture of how their digital marketing was performing internationally in order to generate consistent increases in bookings and lower acquisition costs.

Infinity's proven track record in providing significant uplift to international travel brands made it a stand-out choice. Scott Dunn now have reliable data and expert guidance on what is driving bookings, which they are putting to good use with measurable results.

The outcome

Scott Dunn are now utilising a plethora of useful data they previously didn’t have access to. By paying attention to how their existing marketing campaigns were performing, Scott Dunn optimised their activity to produce a significant boost in sales that was tied back to marketing spend. They achieved the following results:

  • 48% increase in global conversion rate.
  • CPA lowered by 35% across all US locations.
  • Increased visibility on UK call data by 38% compared to previous supplier.
  • Tracked call volumes increase 80% year-on-year and 38% for the UK.
  • 53% increase in digitally tracked US bookings.

Following the success of their growing US presence and continued improving results in the UK, Scott Dunn are now partnering with Infinity to replicate these enhancements as they roll out their activity to Singapore.

What the client says

As we expand globally, it’s vital to have someone by our side to efficiently facilitate our growth. Infinity provide much more in depth data and reporting than what we have seen in the past. With this additional data we are optimising much more effectively and using call data to produce positive commercial results. Our customer success manager, Lisa, was instrumental in identifying the best practice for us to follow and tailoring an approach that matched our needs and ambitions.Vicky Gale | Head of Performance Marketing, Scott Dunn

Ready to unlock real audience insight at scale?

Discover how our call intelligence will help you

Book a demo

Recent case studies

Case Study thumbnail: Motorpoint | US

Motorpoint

Learn how Motorpoint, the UK’s leading independent retailer of nearly new and used cars, is using call data to fuel their pipeline.

Read case study

Case Study thumbnail: Circle Health Group | US

Circle Health Group

Discover how a smart integration with an advanced tech stack led to an award-winning shift in marketing culture for this leading healthcare company.

Read case study

Case Study thumbnail: Stoneacre Motor Group UK

Stoneacre Motor Group

Find out how leading UK automotive dealership group, Stoneacre, used Infinity to fuel their sales engine by tripling PPC sales calls and boosting AOV by 21.1%.

Read case study

Case Study thumbnail: NFU Mutual

NFU Mutual

Find out how Infinity’s Smart Match solution helped leading specialist insurance company, NFU Mutual, optimise their marketing campaigns to improve call quality and grow revenue.

Read case study

Case Study thumbnail: Southern Sheeting

Southern Sheeting

Find out how the building materials specialist used Infinity’s Smart Match solution to increase the improve PPC campaign performance.

Read case study

Case Study thumbnail: Specsavers

Specsavers

Find out how Specsavers used the Infinity platform to gain a clear picture of the customer journey to open up new opportunities and transform their marketing campaigns.

Read case study

Case Study thumbnail: Pendragon

Pendragon

Find out how Pendragon leveraged their call data to drive better customer experiences while reducing their CPA by 63.8%.

Read case study

Case Study thumbnail: Access Self Storage

Access Self Storage

How did Infinity help Access Self Storage cut contact centre costs while dealing with a significant boost in phone traffic?

Read case study

Case Study thumbnail: Vodafone

Vodafone

Find out how Vodafone boosted conversion rates and gained clarity on which of their affiliate channels were driving their sales calls with Infinity.

Read case study

443-892-2600